RUH Cafe | Social Media Brand Identity & Engagement Campaign

Problem:

RUH Cafe lacked a distinct brand identity for its social media presence and struggled to capture engaging visual content for these platforms due to poor on-site lighting, limiting its reach and interaction.

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Solution:

Our social media marketing strategy focused on positioning RUH around "incredible coffee." To create impactful visuals for social media, we utilized stark, high-contrast flash photography, transforming the challenging lighting conditions into a signature aesthetic.

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Result:

This social media-focused approach yielded a dramatic increase in online engagement, with over a 1000% surge in views and a 200% rise in interactions on RUH's social media channels.